Family Owned
Network

Since 1984 ACE Radio Broadcasters has been at the forefront of regional Victorian radio. Owned by Rowly and Judy Paterson, who are themselves regionally based.



The company has grown over the years to include 17 radio stations, The Weekly Advertiser newspaper, Radio Training Institute, ACE Digital and ACE Direct Sales, employing over 200 people across Victoria and southern New South Wales.

ACE Radio Markets

Colac - 53,857

Gippsland - 140,486

Hamilton - 47,549

Swan Hill - 45,171

Horsham - 65,133

Warrnambool - 60,713

Albury - 141,331

Wangaratta - 98,688

Deniliquin - 63,514

Potential Reach - 600,000+

  • Family Owned
    Fiercely independent and proudly Victorian, ACE Radio is one of the few Australian media companies still family owned.
  • For The Listeners
    We love informing, entertaining and talking to listeners, on stations that go back to almost the beginning of radio broadcasting in Australia.
  • ACE Pride
    Our high standards and fair dealing with all our stakeholders, is a reflection of our heritage and ownership.
  • Radio Radio is at the centre of what we do. ACE Radio Broadcasters is home to thirteen stations over seven key population centres across Victoria and Southern NSW.
  • Digital Our digital footprint extends beyond our traditional broadcast markets and provides advertisers with planned integrated promotional campaigns, across a variety of platforms.
  • Representation We can provide end-to-end solutions for direct advertisers looking for a presence in markets beyond their own.
  • Print The group includes print interests including The Weekly Advertiser delivered to homes, businesses and farms in major centres throughout the Wimmera region, as well as a variety of trade directories.
  • Activation Each market offers advertisers a unique solution that drives store traffic and sales. Playing to radio's combined strength of timeliness and immediacy, our Outside Broadcasts are the definitive 'last word' with shoppers.
  • Training Many Australian broadcasters got their start at the Melbourne Radio School, now known as the Radio Training Institute. Today the curriculum includes in demand subjects such as Podcasting & Voiceover.

The Ace Story so far

We are a product of our regions, and we take great pride in our innovation and quiet achievement.

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1984

Associated Communication Enterprises (ACE) already involved in publishing, purchases 3HA from 3UZ (now Sport 927). Stephen Everett, already working in ACE joins the Board to run 3HA. Geoff Tuckett was the General Manager of 3HA. Mark Day, part owner of ACE, invites Geoff Handbury to join the Board as a non shareholding director.

1985

3CS purchased from a group of investors to form the beginning of the Network.

1986

3SH and 3WM purchased from Colin Cameron as a joint buy.

1984-1994

ACE buys into Bay FM in Geelong, Sun FM and 3SR in Shepparton and 2WL (later to become Wave FM) in Wollongong. Geoff and Helen Handbury begin to take an equity position in the Victorian stations starting at 5% and by 1994 it had grown to 50%.

1994

Rowly and Judy Paterson acquire the remaining 50% of ACE Radio giving the two families 100% of the company. During the next year the minority position held in Sun FM and 3SR are sold and an offer for the 50% holding in Bay FM is accepted.

1995

ACE Radio acquires 3TR from Southern Cross in order to have an Eastern Victorian presence. ACE Radio acquires 3YB from two private shareholders. Part of the strategy in acquiring 3YB was to ensure a smooth path for the eventual commencement of both FM stations in Hamilton and Warrnambool.

1996

Mixx FM begins broadcasting in Horsham, our first FM radio station. Mixx FM begins broadcasting in Swan Hill. Mixx FM begins broadcasting in Colac.Mixx FM Horsham begins re-broadcasting on a separate frequency in Ararat.

1998

Mixx FM Swan Hill begins re-broadcasting on a separate frequency in Kerang. Weekly Advertiser newspaper begins publishing in Horsham, distributing throughout the Wimmera Grampians area.

2002

Mixx FM Colac begins re-broadcasting into Apollo Bay. Mixx FM Colac begins re-broadcasting into Lorne. 3TR becomes 3TRFM and 3TR is re-named 3GV, broadcasting into Gippsland and the Latrobe Valley. TRFM begins broadcasting into Bairnsdale/Lakes Entrance. Coast FM commences in Warrnambool. Mixx FM commences in Hamilton.

2003

Mixx FM Hamilton begins re-broadcasting 
into Portland. ACE Radio acquires the Melbourne Radio School from Gary Mac.

2004

Mixx FM begins broadcasting in Kaniva.

2005

ACE Radio acquires 2AY in Albury.

2008

3GV changes name and format to GOLD 1242.

2011

The RRSA (Regional Radio Sales Australia) commenced as a new national and direct revenue stream.

2014

Melbourne Radio School becomes Radio Training Institute.

2015

3HA begins broadcasting into Portland on the FM band.

In the previous year, Stephen Everett, having served as Managing Director for over 20 years, announces his intention to retire.

2015

Following an Australia-wide search for his replacement and interviews with numerous candidates, the Chairman announced in September that Mark Taylor, currently the Group Program Manager and General Manager of 2AY Albury, is to be appointed as the new Chief Executive Officer of the ACE Radio Network. Simultaneously, Daryl Foster is promoted from Group Management Accountant to the new role of Chief Financial Officer.

2017

ACE Radio aquired two new martkets (Deniliquin and Wangaratta) to add to their portfolio, reaching the areas of North East Victoria and Southern New South Wales. Adding two AM stations (2QN and 3NE) and two FM stations (102.5 Edge FM and 102.1 Edge FM)

  • ACE PROGRAMMING

    ACE Radio broadcasts through (9) AM and (8) FM stations. Each have a strong commitment to local and national news and sport, and are heavily involved in their respective communities.

    Program Highlights
  • ACE MARKETS

    The ACE Radio Markets have a combined population of over 600,000. That's over half a million listeners who choose to live outside of Melbourne and Sydney.

    Markets
Coverage map

ACE Radio Broadcasters

Owned by Rowly and Judy Paterson, the company has grown over the years to include seventeen radio stations, The Weekly Advertiser newspaper, Radio Training Institute and ACE Direct Sales. Today the group employs over 200 people, across Victoria and Southern New South Wales.

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