The Ace Story so far
We are a product of our regions, and we take great pride in our innovation and quiet achievement.
Associated Communication Enterprises (ACE) already involved in publishing, purchases 3HA from 3UZ (now Sport 927). Stephen Everett, already working in ACE joins the Board to run 3HA. Geoff Tuckett was the General Manager of 3HA. Mark Day, part owner of ACE, invites Geoff Handbury to join the Board as a non shareholding director.
3CS purchased from a group of investors to form the beginning of the Network.
3SH and 3WM purchased from Colin Cameron as a joint buy.
ACE buys into Bay FM in Geelong, Sun FM and 3SR in Shepparton and 2WL (later to become Wave FM) in Wollongong. Geoff and Helen Handbury begin to take an equity position in the Victorian stations starting at 5% and by 1994 it had grown to 50%.
Rowly and Judy Paterson acquire the remaining 50% of ACE Radio giving the two families 100% of the company. During the next year the minority position held in Sun FM and 3SR are sold and an offer for the 50% holding in Bay FM is accepted.
ACE Radio acquires 3TR from Southern Cross in order to have an Eastern Victorian presence. ACE Radio acquires 3YB from two private shareholders. Part of the strategy in acquiring 3YB was to ensure a smooth path for the eventual commencement of both FM stations in Hamilton and Warrnambool.
Mixx FM begins broadcasting in Horsham, our first FM radio station. Mixx FM begins broadcasting in Swan Hill. Mixx FM begins broadcasting in Colac.Mixx FM Horsham begins re-broadcasting on a separate frequency in Ararat.
Mixx FM Swan Hill begins re-broadcasting on a separate frequency in Kerang. Weekly Advertiser newspaper begins publishing in Horsham, distributing throughout the Wimmera Grampians area.
Mixx FM Colac begins re-broadcasting into Apollo Bay. Mixx FM Colac begins re-broadcasting into Lorne. 3TR becomes 3TRFM and 3TR is re-named 3GV, broadcasting into Gippsland and the Latrobe Valley. TRFM begins broadcasting into Bairnsdale/Lakes Entrance. Coast FM commences in Warrnambool. Mixx FM commences in Hamilton.
Mixx FM Hamilton begins re-broadcasting into Portland. ACE Radio acquires the Melbourne Radio School from Gary Mac.
Mixx FM begins broadcasting in Kaniva.
ACE Radio acquires 2AY in Albury.
3GV changes name and format to GOLD 1242.
The RRSA (Regional Radio Sales Australia) commenced as a new national and direct revenue stream.
Melbourne Radio School becomes Radio Training Institute.
3HA begins broadcasting into Portland on the FM band.
In the previous year, Stephen Everett, having served as Managing Director for over 20 years, announces his intention to retire.
Following an Australia-wide search for his replacement and interviews with numerous candidates, the Chairman announced in September that Mark Taylor, currently the Group Program Manager and General Manager of 2AY Albury, is to be appointed as the new Chief Executive Officer of the ACE Radio Network. Simultaneously, Daryl Foster is promoted from Group Management Accountant to the new role of Chief Financial Officer.
ACE Radio aquired two new markets (Deniliquin and Wangaratta) to add to their portfolio, reaching the areas of North East Victoria and Southern New South Wales. Adding two AM stations (2QN and 3NE) and two FM stations (102.5 Edge FM and 102.1 Edge FM)
ACE Radio broadcasts through (9) AM and (8) FM stations. Each have a strong commitment to local and national news and sport, and are heavily involved in their respective communities.Program Highlights
The ACE Radio Markets have a combined population of 600,000+. That's over half a million listeners who choose to live outside of Melbourne and Sydney.Markets